WritingMy work covers the changes in the luxury market and the strategies to future-proof the sector. Read a selection of my features, reports and case studies below. Building an independent legacy brand: Lessons from ArmaniA (not so) brief history of fashion and beauty on social mediaLessons from the art world on selling to Gen ZCan anyone replicate Hermès’s success?Should indie fashion brands act more like startups?3 takeaways from Berlin Fashion Week SS26‘We can learn from each other’: In conversation with Hugo Boss CEO Daniel Grieder and Art Basel CEO Noah HorowitzShould your next CEO be from outside fashion?4 takeaways from the relaunched Stockholm Fashion Week5 lessons on brand elevation from Ralph LaurenRimowa CEO Hugues Bonnet-Masimbert on balancing heritage and innovationAre Burberry’s marketing investments paying off?Generational Breakdown: Understanding the Gen X consumerFuture beauty standards are extreme. How should marketing respond?Why is sustainability overlooked in fashion company earnings?Can Toteme’s new vision for luxury win over China?4 key takeaways from London Fashion Week AW25Who is the next Jonathan Anderson?What brands get wrong about philanthropy — and how to get it rightHow to pick the right investor‘Luxury no longer means quality’: Consumers weigh in on the slowdownHow to win back the aspirational customerHow the luxury slowdown is impacting M&A4 ways to create a product women actually want‘Our best days are ahead’: Burberry CEO reveals turnaround planLuxury’s growth stutters as 50 million consumers pull back on spendingCan Miu Miu sustain its growth streak?YNAP’s off-price division is in free fall. Can Mytheresa save it?What does it take to run an independent fashion brand today?As luxury growth slows, Japan is a silver liningWhat fashion can learn from other industries’ supply chainsThe great Burberry debate: How accessible should it be?How Tapestry convinces suppliers to share their dataFashion is failing working mothers. Here’s how to fix itHow to future-proof a 100-year-old brandWhy consumers don’t shop their values — and how to change thatWomen leaders aren’t seen as business-driven. Is it holding back sustainability?Are fashion’s buying practices really improving?How long should brands give a creative director to succeed?Behind the scenes at the first-ever Latin American Fashion AwardsDebunking the dream: Is working in fashion going out of style?Garment factories are ramping up automation. What will it do to jobs?Stuck in the middle: How can Britain’s independent designers scale?The young talent exodus: How to keep a creative directorCan AI remove bias in fashion recruitment?Fashion’s latest talent crunch is in the supply chainAI models are here. Can they actually improve fashion representation?Inside Estée Lauder’s approach to gender equity in the supply chainRichemont vs Bluebell: The corporate governance battle heats upWeb3 is still elusive. Web2.5 may be a safer optionThe F1 effect: Can autobrands be mega-luxury lifestyle brands too?Why Farfetch invested $200 million in Neiman MarcusCapri’s succession plan shakeup: What’s next?