WritingMy work covers the changes in the luxury market and the strategies to future-proof the sector. Read a selection of my features, executive interviews, reports and case studies below. How to make an entry-level It-bag“You cannot trust a machine”: The AI consumer perception surveyUnderstanding luxury in GermanyHow the AI race will impact the global luxury marketBurberry CMO: “We didn’t have the luxury of time”What makes a runway risk worth taking?Swarovski’s CEO on making “pop luxury” work at scaleThe fashion exec’s guide to the AI career resetHow to plan a succession strategyIn Rome, a last tribute to Valentino GaravaniHow to merchandise a new creative director’s collectionWhat a winning retail strategy looks like in 2026Why luxury’s still winning in the USThe Vogue Business consumer sizing surveyWhat is The Row’s secret recipe?Farfetch’s chief commercial officer on life after near-bankruptcyThe Prada-Versace deal is on. What happens next?The future of Ssense and the fate of indie brandsFrancesca Bellettini’s to-do list at GucciBuilding an independent legacy brand: Lessons from ArmaniA (not so) brief history of fashion and beauty on social mediaLessons from the art world on selling to Gen ZCan anyone replicate Hermès’s success?Should indie fashion brands act more like startups?‘We can learn from each other’: In conversation with Hugo Boss CEO Daniel Grieder and Art Basel CEO Noah HorowitzShould your next CEO be from outside fashion?5 lessons on brand elevation from Ralph LaurenRimowa’s CEO on balancing heritage and innovationAre Burberry’s marketing investments paying off?Generational Breakdown: Understanding the Gen X consumerWhy is sustainability overlooked in fashion company earnings?Can Toteme’s new vision for luxury win over China?Who is the next Jonathan Anderson?What brands get wrong about philanthropy — and how to get it rightHow to pick the right investor‘Luxury no longer means quality’: Consumers weigh in on the slowdownHow to win back the aspirational customerHow the luxury slowdown is impacting M&A4 ways to create a product women actually want‘Our best days are ahead’: Burberry CEO reveals turnaround planLuxury’s growth stutters as 50 million consumers pull back on spendingCan Miu Miu sustain its growth streak?Yoox Net-a-Porter’s off-price division is in free fall. Can Mytheresa save it?What does it take to run an independent fashion brand today?As luxury growth slows, Japan is a silver liningWhat fashion can learn from other industries’ supply chainsThe great Burberry debate: How accessible should it be?How Tapestry convinces suppliers to share their dataFashion is failing working mothers. Here’s how to fix itWhy consumers don’t shop their values — and how to change thatWomen leaders aren’t seen as business-driven. Is it holding back sustainability?Are fashion’s buying practices really improving?How long should brands give a creative director to succeed?Debunking the dream: Is working in fashion going out of style?Garment factories are ramping up automation. What will it do to jobs?Stuck in the middle: How can Britain’s independent designers scale?The young talent exodus: How to keep a creative directorCan AI remove bias in fashion recruitment?Fashion’s latest talent crunch is in the supply chainAI models are here. Can they actually improve fashion representation?Estée Lauder’s chief supply chain officer on gender equity in the supply chainWhy Farfetch invested $200 million in Neiman MarcusCapri’s succession plan shakeup: What’s next?